Teaching Your Students How to Write a Compare Contrast Paper

Teaching Your Students How to Write a Compare Contrast PaperThere are several methods you can use to help with learning how to write a compare contrast paper. When you decide to learn the differences between your students' grades and the grades of others in the class, it can be difficult to know how to help them.Many students are striving to get good grades but some still fall far below their potential. After all, the goal is to see that each student gets an A, not an F. This can be difficult to achieve for some students, so knowing how to teach them to become more attentive to the details can prove to be beneficial.Using grading workbooks to help with the process of grading your grade sheets may seem like an odd choice for some. The process is simple enough: you simply divide the sheets into four categories based on the students' difficulty level. This is useful information to have since there is always room for improvement.Once you have all of the grade sheets you will need, you ca n use a computer program or your own custom workbook to create a lesson plan. This can be as basic as a single sheet for each grade level, or as extensive as a whole lesson plan with several workbooks for each topic. Again, you want to use the material that will help your students, not hinder them.Before you can begin grading your grade cards, you should review your lesson plan and make sure it is correct. Sometimes the material will be long and difficult and other times it will be short and easy. Having a lesson plan that you can keep up with means you will not have to go back and correct something you may have missed, especially if you have a workbook.When you have all of the grade sheets in hand, it is time to review the tasks of the day. This is probably the most important part of learning how to write a compare contrast paper. Reviewing what your students have done each day means that you will not forget anything they did while working. It also means that you will be able to ha ve a better idea of how to teach the students in your class.Once you have all of the grade cards in hand, you should go over the workbook and make sure it contains all of the information you need to help your students understand the grade that they have earned. This can include a section on grading notes, a discussion of the time assigned, and suggestions for what to do when the grade is due. It is important to make sure that each grade is worth taking seriously.If you use the grading workbook and other materials available to you to help you with the process of teaching your students how to write a compare contrast paper, you should find it to be much easier than trying to teach them the subject on their own. These materials will allow you to make sure that your students are learning the information they need. It will also help them understand the points you want to make in their own words, giving them a better understanding of the subject matter.

Starbucks Entry to China - Free Essay Example

The Center for Hospitality Research AT CORNELL UNIVERSITY Starbucks Entry into China Starbucks Coffee International, a subsidiary of Starbucks Coffee Company has recently celebrated its first step into Southern China opening a new store in the country, the first one in Shenzhen. The store is owned by Coffee Concepts, a joint venture between Starbucks and Hong Kong’s Maxim group, who together have already opened 32 Starbucks stores in Hong Kong between 2000 and 2002. 1 At the opening Pedro Man, president of Starbucks Coffee Asia Pacific Ltd. the Asian division of Starbucks Coffee International said: As we celebrate the opening of our first store in Southern China today, we mark yet another key milestone in the history and tradition of more than 30 years at Starbucks. The heart of the Starbucks brand lies in two very important cornerstones our coffee and our people. Our passion for coffee means applying our coffee expertise and the highest standards of excellence to every detail of the coffee, from selecting and roasting the beans, to brewing the perfect cup of coffee. He added, At the same time, our people are highly valued partners in creating the unique Starbucks Experience. It is 1 Business Wire. â€Å"Starbucks Celebrates First Store Opening In Shenzhen; Starbucks Brings Coffee Passion and Expertise to Southern China† Business Wire. com Archives https://www. businesswire. com/cna-index. html Visited November 20, 2002. Release dated October 18, 2002. Written by Helen Chang, Carina Gauthier, Todd Joerchel, Jorge Nevarez and Amy Wang under the direction of Jeffrey S. Harrison at the School of Hotel Administration, Cornell University. Copyright c Jeffrey S. Harrison. This case study was written for the purposes of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeffrey S. Harrison ([emailprotected] edu). Permission to use in the classroom will be granted free of charge. Starbucks Entry Into China, 2 their passion, knowledge, unsurpassed expertise and enthusiasm which helps to create a truly outstanding coffee experience for our customers. 2 Starbucks’ success in Asia has surprised many people. But the executives at Starbucks have been surprising critics for many years. How did a small coffee company from Seattle with 11 stores in 19873 grow into an international company with nearly 6,000 stores worldwide? 4 The Story of Two Companies and One Man’s Vision Starbucks Coffee, Tea and Spice opened its first store in April, 1971 in the Pike Place Market in Seattle. Its orig inal owners, Jerry Baldwin and Gordon Bowker, had a passion for dark roasted coffee, which was popular in Europe, but hard to come by in America in the 1960’s. They founded Starbucks for one reason: They loved coffee and tea and wanted Seattle to have access to the best. †5 Starbucks stood not only for good quality coffee, especially dark-roasted coffee, but also sought out to educate its customers about their product. Jerry, a literary lover, named the company Starbucks, after the first mate in Moby Dick, because it â€Å"evoked the romance of the high seas and the seafaring tradition of early coffee traders. † The original store did not brew and sell coffee by the cup, but instead offered up a selection of 30 different varieties of whole-bean coffee. Although they were bringing high quality coffee to Seattle, coffee was generally regarded as a produce item. In Italy, coffee bars serving up espresso drinks offered more than great coffee, they offered up a great coffee experience. 7 It took the vision of one man to turn coffee from a commodity into an experience. His name was Howard Schultz. Howard Schultz was born in 1953, growing up in a housing project in Brooklyn. His father worked as factory worker and truck driver, and his mother worked as a receptionist. He received a football scholarship to go to Northern Michigan University, where he earned a BS in Communications, and was the first member of his family to graduate college. He started as a sales trainee at Xerox and then moved to Hammerplast, a Swedish house wares company, where he rose to VP of U. S. sales. 8 It was while he was at Hammerplast that Howard discovered Starbucks, which was a Business Wire. â€Å"Starbucks Celebrates First Store Opening In Shenzhen; Starbucks Brings Coffee Passion and Expertise to Southern China† Business Wire. com Archives McDowell, Bill. â€Å"The Bean Counters. Restaurants Institutions. December 15, 1995. p. 44 Batsell, Jake. â€Å"Starbucks closes its year increasing profit by 19 percent. † Seattle TimesWebsite. https://seattletimes. nwsource. com/html/home/ Visited November 20, 2002. Release dated November 15, 2002. 5 Schultz, Howard and Dori Jones Yang. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. Hype rion Press, New York. 1997. p. 29 6 Schultz, p. 32-33 7 Schultz, p. 52 8 Holmes, Stanley, Drake Bennett, Kate Carlisle and Chester Dawson. â€Å"Planet Starbucks. † Business Week. September 9, 2002. p. 100-106 3 4 2 Do not duplicate. Starbucks Entry Into China, 3 customer of his at the time. After first visiting the company and meeting its owners, he knew that he wanted to be part of Starbucks and see it grow nationwide. Baldwin and Bowker hired Schultz as director of retail operations and marketing in 1982. 9 While traveling through Italy to learn more about the coffee business, Schultz was amazed that the country supported about 200,000 espresso bars, with 1,500 in the city of Milan alone. He was convinced that this was the way to get Starbucks to appeal to a greater number of people, and proposed the idea to his bosses. He finally convinced them to test the idea in a new downtown Seattle store in 1984. The test was a great success, but the owners decided not to expand the concept. This disagreement caused Schultz to leave the company in 1985 and start his own coffee-bar company named Il Giornale. 10 Later that year, Schultz met up with Dave Olsen, who had run a successful coffee house in Seattle called Cafe Allegro. Cafe Allegro was a place where students and professors would hang out, studying philosophy or debating U. S foreign policy while drinking cappuccinos. Cafe Allegro was more the prototype of the European cafe tradition than the Italian stand-up espresso bars that Howard Schultz had seen in Milan, Italy. Cafe Allegro was what Starbucks later became, a gathering place in the neighborhood. 11 The two shared a passion for coffee and shared views on how to run a business. Howard strengths were communicating the vision, inspiring investors, raising money and planning for future growth. Dave had a deeper understanding about how to operate a retail cafe, hire and train baristas and ensuring the best quality of coffee. It never occurred to Howard and Dave to become competitors, instead they were inspired by the idea of joining forces. 12 They opened up the first Il Giornale in April 1986, and were determined to have it feel like a genuine Italian-style coffee bar. They had to eventually adapt some of their concepts to fit their customers, such as varying the music from only opera and selling coffee in paper cups to boost carryout business. The business was a success and the chain expanded to a second Seattle store as well as having their first international store in Vancouver in April of 1987. 3 That same year the owners of Starbucks, Howard’s previous bosses, wanted to sell off their business, which consisted of 6 retail stores and a roasting plant. Schultz and Olsen were able to raise the $3. 8 million and purchased Starbucks in August. They changed the name of all the stores to Starbucks because of the stronger brand name it had in Seattle and among mail order customers. Schultz had great plans for expansion Liddle, Alan. â€Å"Howard Schultz† Nation’s Restaurant News. January, 1995. p. 184 See note 9 11 Schultz, p. 81-86 12 Schultz, p. 82-83 13 Schultz, p. 4-89 9 10 Do not duplicate. Starbucks Entry Into China, 4 even at this time, promising investors that Starbucks would open 125 stores in five years. 14 During the next five years Starbucks remained a privately held company and expanded its number of stores at a faster pace than planned. With a base of 11 stores in 1987, Starbucks opened 15 new stores in 1988 and 20 in 1989. Seeing that their targets were being met easily, they stepped up their expansion efforts and had 165 stores by 1992. Their expansion was limited to the Pacific Northwest, Chicago and parts of California. They practiced a strategy of market saturation and building up customer loyalty. This loyalty helped their mail order business, which reached many people who have tried Starbucks coffee but did not live near a retail store. 15 Becoming a Public Company Starbucks management refused to franchise their stores because they did not want to jeopardize the quality of their product, and needed additional capital to keep up their expected growth. In 1991, Schultz and company decided to seek out an Initial Public Offering and raise needed capital by making Starbucks a public company. On June 26, 1992 Starbucks stock was listed on NASDAQ. The price was priced at $17 per share, but immediately jumped to $21. The IPO raised $29 million for Starbucks and by the closing bell the company’s market capitalization stood at $273 million. This was only five years after Schultz and company bought the company for $4 million. 16 With more capital on hand the company could boost up its expansion efforts. In April 1993 Starbucks opened its first East Coast store in Washington, D. C. After succeeding in D. C. , they then moved their efforts to New York and Boston in 1994. This growing success throughout the country prompted them to think more globally. 7 A Successful Brand Needs Successful Managers Starbucks was able to expand so rapidly because of solid investments in larger facilities before they needed them and by hiring confident, experienced managers that knew how to expand the business. Howard Schultz’ management philosophy is to invite creative conflict and debates. â€Å"If there is no tension, I don’t t hink you get the best result†. 18 Two key people on Starbuck’s management team that Schultz hired to challenge the thinking of the company and help the business grow, were Howard Behar and Orin Smith. Schultz, p. 0-108 Schultz, p. 110-115 16 Schultz, p. 180-185 17 Schultz, p. 190-204 18 Holmes et al. â€Å"Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 14 15 Do not duplicate. Starbucks Entry Into China, 5 As Starbucks expanded into more markets in 1989, Howard Schultz hired Howard Behar, because he was familiar with opening and running many stores at once. He had twenty-five years experience within retailing in the furniture business and at Thousand Trails as an outside developer. In 1990, Howard Schultz and his team hired Orin Smith as Chief Financial Officer. Orin Smith had an MBA from Harvard and was accustomed to managing far larger and more complex organizations than Starbucks. For five years, Orin Smith worked as budget director for the State of Washington and before that for Deloitte and Touche for thirteen years. 19 Behar and Smith joined Starbucks because they had a deeper understanding of the passion and the potential of the business. Many other people had a significant part in the growth of Starbucks, but Howard Schultz, Howard Behar and Orin Smith (otherwise known as H2O) were the core of the management team that would lead the company for a many years to come. 0 The driving force between the management trio is, that they stand for the vision, the soul and the fiscal responsibility of Starbucks. 21 In 1994, Starbucks International was formed and Howard Behar was named president. Howard Schultz remained Chairman and CEO but stepped down as president and was replaced by Orin Smith who took over many of the day-to-day responsibilit ies. 22 In July of 2000, Howard Schultz showed his commitment to Starbucks’ plan to expand globally, by stepping down as CEO and assuming the role of Chief Global Strategist. While the company has grown incredibly since he took over, Schultz said: â€Å"We’re only in the infant stages of what Starbucks is going to be. †23 Orin Smith is now CEO, while Howard Behar returned from retirement in September 2001 to become the head of North American operations. 24 Dave Olsen is the Senior Vice president for culture and immersion. He is right at the heart of Starbucks, where the core purposes and values come together. Howard says that Starbucks would not be what it is today if Dave Olsen had not been part of his team. 25 The Employer of Choice In the late 1980’s, Howard Schultz and his team recognized that building a company like Starbucks would be a difficult task. They envisioned a national retail company with company-owned stores that were highly dependent on part-time Schultz, p. 154-156 Schultz, p. 142-156 21 Schultz, p. 154-156 22 Schultz, p. 190-204 23 Hume, Scott. â€Å"Howard’s Blend. † Restaurants and Institutions. July 1, 2000. p. 45 24 Holmes et al. â€Å"Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 25 Schultz, p. 83 19 20 Do not duplicate. Starbucks Entry Into China, 6 workers. 6 Howard believed that in order to build respect and confidence with customers, they must build respect and confidence with the employees first. 27 Howard saw this benefit as a part of his core strategy: â€Å"Treat people like family, and they will be loyal and give their all. Stand by people, and they will stand by you†28. In one sense the company is not only about coffee, but also about the experience created in the stores and in the company. Howard and his team wanted to bring a passionate commitment to the quality of the coffee and the company that they were building. They wanted to be proud of the equity in their name. They wanted to employ people, who would share a sense of pride that was bigger than the job they were doing. They would attract people who were well educated and were eager to communicate their passion for coffee. 29 That is why employees are highly trained in the subtleties of coffee tasting so that they can provide information to customers. 30 Since the early days of Starbucks, employees have had a major impact on the direction of the company. Even today, Starbucks’ management stands in front of their employees in open forums every where they do business to discuss the last quarter’s result. They discuss openly the plans, decisions, strategies and concerns, because it is a part of the Starbucks culture that people shall have the opportunity to say what they feel and what they feel is recognized as important to management. Howard Schultz recognized the tremendous trust developed when people feel a sense of belonging through their participation in the decisions. 31 Howard Schultz wanted Starbucks to be the employer of choice for many people. He saw his father struggle through life working at low paying jobs where he was treated poorly, and sought to treat his employees the best he could. He planned to do this by offering a higher wage than other restaurant and retail stores, and offer benefits that weren’t available elsewhere. He felt that offering these benefits was a key competitive advantage that attracted more knowledgeable and eager people. In late 1988 they began offering health benefits to all full-time and part-time employees, the only company at its time to do so. Then in August 1991, they started their Bean Stock program which made all employees in the company eligible for stock options, making all the employees â€Å"partners† in the company. 2 The purpose of the program was to educate their people on the importance of creating value and profits for the company by linking them to shareholder value. 33 Schultz, p. 181 Business Source Premier. , Interviews with Howard Schultz. Sharing success. Executive Excellence, November. 1999, Vol. 16, p. 16 28 Schultz, p. 127 29 Schultz, p. 125 30 â€Å"Starbucks’ stir up brewing coffee cultureâ₠¬ . Jakarta Post. Business Source Premier. June 23, 2002. 31 Business Source Premier. , Interviews with Howard Schultz. Sharing success. Executive Excellence, November. 1999, Vol. 16, p. 16 32 Schultz, p. 123-135 33 Schultz, p. 33-136 26 27 Do not duplicate. Starbucks Entry Into China, 7 They wanted to make sure that the foundation on which they were building the company was linked to everyone in the organization, which would give them the ability to retain their staff and to retain their values. Schultz believes that skilled and motivated work force is an essential element to service quality, in other words â€Å"Satisfied partners create satisfied customers. † 34 Starbucks is still one of the only publicly held companies in the country to offer stock options and full health and dental coverage to all its full-time and part-time employees. Many of these policies have contributed to a turnover rate that is well below the industry average. 35 Howard Schultz recognized that the foundation of Starbucks’ success was the passionate commitment they had to quality of coffee that they bought and roasted, and because they viewed their people as business partners and not simply a line item. 36 Marketing the Brand Name Howard Schultz always believed that their quality coffee would speak for itself, but gradually Howard Schultz and his team realized that they needed to be more proactive in clarifying and elevating the Starbucks message as competition grew bigger. In 1994, Howard Schultz was looking for a senior marketing director to tell the Starbucks story to the world. By 1995, Howard Schultz found Scott Bedbury who had worked as Nike’s director of advertising from 1987 to 1994. When Scott Bedbury began to work for Starbucks, he found himself challenged in his new position because Starbucks was not only a brand, but also an importer, a manufacturer, a retailer, a wholesaler and a direct-mail business. He had never known a company that could survive by doing all five, but he found many similarities from his work with Nike. Until Scott joined Starbucks, the company had spent little money on advertising. The same year, Howard Schultz had just made a decision to find a new advertising agency that could express Starbucks brand personality. He wanted a company that could express who Starbucks is and what it does: a passionate, entrepreneurial company dedicated to providing great coffee which enriches everyday moments for millions of people. Scott believed that Starbucks should be a â€Å"knowing† company with the latest jokes, the latest music, the latest personalities within politics, literature, sports and cultural trends. When Scott started working for Starbucks, Howard Schultz made him decide about advertising partners. Scott chose the award-winning San Francisco agency, Goodby, Silverstein and Partners that created â€Å"Got Milk†. 34 Business Source Premier. , Interviews with Howard Schultz. â€Å"Sharing success†. Executive Excellence, November. 1999, Vol. 16, p. 16 35 McDowell, Bill. â€Å"The Bean Counters†. Restaurants Institutions. December 15, 1995. Vol. 105/31 p-40-55 36 Business Source Premier. , Interviews with Howard Schultz. â€Å"Sharing success†. Executive Excellence, November. 1999, Vol. 16, p. 16 Do not duplicate. Starbucks Entry Into China, 8 After the contract was signed with Goodby, Scott began to carry out marketing research for Starbucks together with Jerome Conlon, a market research expert from Nike. They developed the Big Dig, a three-stage, nine-month research project that began with focus groups of customers in three cities. They asked the customers: why do people come to Starbucks? and how do they envision an ideal coffeehouse?. They watched and analyzed carefully, the customers’ and potential customers’ perceptions of the coffee and the Starbucks experience. Scott and Jerome found that the customers in their thirties and forties were generally happy with the Starbucks experience. However, the people in their twenties wanted more from a coffeehouse. They wanted a unique and funky place where they could hang out at night and not a quick to-go place on the way to work. Starbucks faced a huge challenge based on these results in order to maintain and at the same time strengthen the brand that would attract such a diverse group of consumers. The research helped the management team to understand that they needed to rethink their marketing strategy. 7 Today, Starbucks is one of the most rapidly developing brands in the world and one of the best 100 brands by Business Week. Compared to last year, its brand value increased by 12% this year and is one of the few brands that keep its brand value increasing in the harsh economic environment. But, what makes Starbucks conspicuous is not its rapid development but its low expenses on advertisement. Star bucks only spends $30 million per year, which accounts for 1% of its income. This money is usually spent on promoting new flavors and new services as in-house wireless internet service. The common cost to other similar businesses normally goes as high as 300 million a year. The core value of Starbuck is actually â€Å"relationship†, including the relationship between customers, employees, suppliers and business partners. It has been repeatedly proved by many successful companies that it is essential to motivate the strength of the whole company to build a trustful, mutual-benefit and long-term relationship among the customers, the employees, the suppliers and the business partners. Starbuck is the model of the relationship-centered company. 38 Expanding into New Markets The Starbucks’ brand not only expanded through its retail stores, but through various new products and partnerships. Starbucks has tried out new concepts in their store such as expanded food menus and drive-thru service, but both options were not pursued because the management felt that it took away from their core business. 39,40 In 1994, Starbucks created a new drink in its stores called a Frappuccino, a cold drink Schultz, p. 260-265 https://qiye. news. sohu. com/73/24/news203602473. shtml, Visited November 17, 2002 39 McDowell, p. 52-55 40 Hume, Scott. â€Å"Howard’s Blend. † Restaurants and Institutions. July 1, 2000. p. 54-56 37 38 Do not duplicate. Starbucks Entry Into China, 9 made from ice, coffee, sugar and low-fat milk. It was a hit drawing many non-coffee drinkers into the store and increasing sales on hot days. A new version was bottled to be sold in grocery stores through the North American Coffee Partnership, a joint venture between Starbucks and Pepsi. 41 The Starbucks traditional business model has changed over time with a departure from only selling its coffee from its own outlets. Starbucks’ strategy acknowledges that the only way to sustain the company’s growth rate is to open more shops and to expand through supermarket and retail channels. Schultz and his team are now focused on the big picture, rather than on store-by-store execution, as he was a decade ago42 (see Exhibit 1)43,44,45 To further build its customer base Starbucks also started forming more strategic partnerships to get access to more of their target customers. Such partnerships have made it possible to drink Starbuck’s coffee at Nordstrom, Barnes Noble, on Holland America cruise lines and at Starwood Hotels. 46 In order to offer their products in airports and schools, Starbucks has also made strategic alliances with Host Marriott and Aramark. 7 In 1996, the first Starbucks cup of coffee was served in a United Airlines flight as a result of a strategic alliance with that airline. The deal with United Airlines was perceived as an â€Å"incredible growth opportunity† because they would expose the Starbucks brand to numerous potential customers each year. 48 In 1998 Starbucks launched a partnership with Kraft, a unit of food and tobacco giant P hillip Morris, to distribute whole beans and ground coffee to more than 20,000 grocery stores in the United States. The key to all these ventures is in creating a premium-priced brand where earlier there was only cheaper commodity-type products. Demand for premium beans are on the rise, while sales of plain old coffee have decreased. 49 In an effort to target smaller offices that don’t require brewing equipment or full break room service, Starbucks now provides ground coffee packets through office supply dealers, such as Staples, Office Max and Office Depot. 50 Schultz p. 208-226 Schwartz, Nelson D. â€Å"Still perking after all these years†, Fortune. 24 May 1999, p. 203-207 43 Schultz, p. 139 44 Starbucks. â€Å"Fiscal 2001 Annual Report†. p. 19 45 www. starbucks. com, Visited November 17, 2002 46 Schultz, p. 67-273 47 Schultz, p. 173-174 48 Bedbury, Scott. â€Å"A new brand world†. Brand Strategy. Apr 2002 Issue 158, p30, 1p, 2c 49 History of Starbucks, Press Release, https://www. starbucks. com, Visited November 16, 2002 50 Reuters Limited, https://www. starbucks. com, Visited November 4, 2002 41 42 Do not duplicate. Starbucks Entry Into China, 10 Starbucks has expanded their reach into many ma rkets that they feel complement their core strategy. Starbucks also offers a line of teas produced by its wholly owned subsidiary, Tazo, an Oregon based tea Company. 1 Starbucks has a partnership with Dreyer’s Grand Ice Cream to market gourmet ice cream and worked with Seattle’s Redhook brewery to develop a stout flavored with their coffee. Starbucks even expanded into the music industry with a partnership with Capitol Records to sell specialized musical compilations in their stores. 52 Social Responsibility Starbucks and its shareholders have committed themselves to social responsibility. The company’s responsibility begins with being accountable to its stakeholders – its partners, customers, suppliers, investors, community members and others. The company values communicating openly about its business practices and performance, which led to the company published its first annual corporate social responsibility report for the fiscal year of 200153. In order to pursue its values, Starbucks has entered a partnership with The Center for Environmental Leadership in Business. Together, they have developed guidelines that they believe will not only protect their high quality standards, but also will promote the high quality coffee market. The guidelines are based on the following criteria54: †¢ Quality baselines which are based on maintaining Starbucks quality standards. Social conditions which are based on conforming to local laws and applicable international conventions related to employee wages and benefits. †¢ Environmental issues based on growing and processing standards that contribute to conservation of soil and water and to biological diversity. †¢ Economics issues that will benefit rural communities by boo sting producer, income, expanding employment and educational opportunities and enhancing local infrastructure and public services. Even with the high standards that Starbucks holds themselves to, they have faced demands from many social and environmental groups. Environmental activists such as the Organic Consumers Association (OCA) complain about Starbucks use of milk from cows that have been treated with growing hormones. Starbucks responds to this complaint by offering organic milk for an extra cost55. Social activists in Central America have accused Starbucks of abusing poor coffee farmers by paying them low prices for the coffee grain. In an attempt to protect its History of Starbucks, Press Release, https://www. starbucks. com, Visited November 16, 2002 Schultz p. 208-226 53 Starbucks. â€Å"Fiscal 2001 Annual Report†. . 51 54 Starbucks. â€Å"Fiscal 2001 Annual Report†. p. 17 55 Barnes, Phillip E. â€Å"Business†. Business Economic Review. July-September 2002, Vol. 48 Issue 4, p. 27 51 52 Do not duplicate. Starbucks Entry Into China, 11 brand image, Starbucks has developed guidelines to pay farmers a premium price if they meet certain standards. However, some human rights organizations say this doesn’t add ress the underlying poverty that is killing coffee farmers and their families. † In general, activists suggest: â€Å"It’s time for Starbucks to share the wealth. 56 As a response to these demands, Starbucks is trying to build an image of social responsibility by encouraging farm groups who sell coffee beans to Starbucks to pay acceptable wages, avoid child labor, and provide acceptable living conditions. 57 In an effort to build its image, the company entered into licensing agreement with TransFair USA, to market and sell Fair Trade certified coffee. The Fair Trade coffee market has evolved as part of a worldwide movement to help coffee producers in developing countries by having certified cooperatives sell directly to imports/roasters at or above minimum price. 8 Starbucks formed a partnership with Conservation International to promote environmentally sound methods of growing coffee. 59 Furthermore, Starbucks invested $200,000 to support environmentally friendly crop s in Mexico, only to find out that these crops had better taste and had a greater economic potential. 60 Starbucks also donates old beans to charity, and at the same time it maintains the highest levels of quality by brewing only fresh beans. 61 Starbucks’ Current Financial State On Wall Street, Starbucks is viewed as the latest great growth story. It has soared more than 2,200% over the past decade, surpassing Wal-Mart, General Electric, PepsiCo, Coca-Cola, Microsoft, and IBM in total return. 62 As shown in Exhibit 2,63 earnings per share have increased from $ 0. 03 to $ 0. 46 during 1992 to 2001. However, Starbucks has never given out dividends, instead choosing on reinvesting all profits back into the business. Starbucks’ sales have increased with an average of 20% annually since the company went public in 1992, hitting $2. 6 billion in 200164. In 2001 Starbucks had a debt/equity ratio of 0. 4, and a return on equity ratio of 14. 4%. See Exhibit 3 for 2001 year-end financials. 5 Homes, et al. â€Å"For Coffee Growers, not even a wiff of profits†. Business Week. September 9, 2002, Issue 3798 Moskowitz, Milton R. â€Å"Starbucks†. Business Society Review. Fall 1995 Issue 95, p. 73 58 History of Starbucks, Press Release, https://www. starbucks. com, Visited November 16, 2002 59 Organic Consumer’s As sociation, https://www. organicconsumers. org, May 21, 2002, Visited November 16 60 â€Å"Less pollution, more profits†. Bio Cycle World, Oct. 2001 p. 6 61 Welsh et al. â€Å"Starbucks International enters Kuwait†. Journal of Consumer Marketing. Vol. 15 No.. 2 1998. p. 191-197 62 Holmes et al. Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 63 https://www. hoovers. com/premium/fin_tables/5/0,2152,15745,00. html, Visited October 29, 2002 64 Holmes et al. â€Å"Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 56 57 65 https://www. hoovers. com/premium/fin_tables/5/0,2152,15745,00. html, Visited October 29, 2002 Do not duplicate. Starbucks Entry Into China, 12 From 1997 to 2001, revenues have grown at 31%, net income at 61% and assets at 21%. See Exhibit 466 for Starbucks’ annual income statement and Exhibit 567 for annual balance sheet. In the first three quarters of 2002, sales have climbed 24% to $ 2. billion, while pr ofits rose 25% to $159. 5 million. 68 With more than 5,700 retail locations worldwide, Starbucks serves nearly 20 million customers a week69 and in September 2001 Starbucks employed 54,000 people as shown in exhibit 670. In December 2001, Starbucks had 9,650 shareholders, which includes employees’ shares. The board of directors consists of nine people including Howard Schultz as the Chairman of the Board. See Exhibit 7 for Board of Directors71. International Expansion into Asia Schultz’s team is hard-pressed to create new profits in a home market that is quickly becoming saturated with 4,247 stores across the U. S and Canada. However, there are still eight states in the U. S with no Starbucks stores. In Seattle there is a Starbucks outlet for every 24 square miles and in Manhattan, Starbucks has 124 cafes which is one for every 12,000 people. With such a concentration, analysts give Starbucks only two years more before it saturates the U. S market, but Starbucks expects to increase the number of outlets worldwide to 10,000 in three years. The company is convinced that it can export its American-brewed concept around the world. 72 Starbucks opened its first store outside of the U. S. nd Canada in Tokyo in August 1996. Japan was chosen because it is the third largest coffee importer in the world. Schultz felt going to Japan was an essential part of Starbucks International’s expansion plan. For all its international operations Schultz decided it was best to form partnerships with local operators. The Tokyo store was opened as a joint venture with Japanese retailer and restaurant operator Sazabu Inc. 73 In 6 years the number of Japanese stores has grown to 368, beating Starbucks’ own projections. 74 Starbucks 2001, 1998 Annual Reports Starbucks 2001, 1998 Annual Reports 68 Holmes et al. Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 69 â€Å"Speed Meter, Starbucks is rolling†. Fast Company. October 2002. Issue 63, p132 70 https://www. hoovers. com/premium/fin_tables/5/0,2152,15745,00. html, Visited October 29, 2002. 71 Starbucks. 2001 Annual Report 72 Holmes et al. â€Å"Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 73 Papiernik, Richard L. â€Å"Starbucks’ profitable brew turns up heat on expansion. † Nation’s Restaurant News January 9, 1996. p. 1,4 74 Holmes et al. â€Å"Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 66 67 Do not duplicate. Starbucks Entry Into China, 13 Starbucks now operates about 1,200 international outlets, with 400 hundred more being planned in the next year. 75 A large portion of their international business is throughout Asia. There are 850 Starbucks locations in 14 Asian and Pacific markets including Japan, Singapore, Phillipines, Thailand, Malaysia, Korea, Beijing, Shanghai, Hong Kong and Macau as well as Australia, New Zealand, Taiwan and Indonesia. 76 Starbucks will continue expanding its presence throughout Asia, and Howard Schultz feels that one day they may be operating more stores in Asia than they do in North America. 7 Chinese Political Environment China is a communist country. The economic system operates within a political framework of Communist control. The government used to control the whole economy. Since the People’s Republic of China was created in 1949, the founder of the country, Mao Ze Dong ruled this soviet country in a highly centralized way. 78 Coupons were distribu ted by each level of the government to the civilians rationally to exchange for daily necessities. This practice continued until after the â€Å"culture revolution† (a 10year struggle between Mao Ze Dong and the other communist leaders). After 1978, with the help of the late premier Zhou En Lai, Deng Xiaoping actually controlled the country. He gradually introduced market-oriented reforms to China and decentralized economic decision making 79 Under his rein, China abandoned the old planning and distributing system. As a result, the national output quadrupled by 2000. Jiang Ze Min, the successor of Deng Xiaoping, followed Deng’s train of thought. The market was further opened to foreign trade and investment. More and more foreign investors trooped in to fight for their market share. China became the second largest economy after the US measured by purchasing power parity even though by the year 2001, its GDP per capita was only US $4,300. 80 From January to September 2002, the amount foreign investment in China reached 39. 56 billion US dollars, up 22. 6% compared with the same period in last year. For the first 9 months, the accumulated direct investment proved by the government History. Holmes et al. â€Å"Planet Starbucks†, Business Week, September 9, 2002, p. 100-106 Business Wire. â€Å"Starbucks Celebrates First Store Opening In Shenzhen; Starbucks Brings Coffee Passion and Expertise to Southern China† Business Wire. om Archives 77 Schultz, p. 331 78 https://www. cia. gov/cia/publications/factbook/geos/ch. html#Govt â€Å"the World Fact Book 2002† Visited November 16, 2002 79. https://www. cia. gov/cia/publications/factbook/geos/ch. html#Econ â€Å"the World Fact Book 2002† Visited November 16, 2002 80 https://www. cia. gov/cia/p ublications/factbook/geos/ch. html#Econ â€Å"The World Fact Book 2002† Visited November 16, 2002 75 76 Do not duplicate. Starbucks Entry Into China, 14 and the accrued contract investment are 2,477. 1 billion and 68. 38 billion US dollars respectively, which represent an increase of 33. 4% and 38. 4%. 81 The 16th Communist Conference. More recently, in the 16th central committee conference of the 16th Chinese Communist Party Conference held on November 8, 2002, President Jiang Ze Min stated that the country will only manipulate the market by distributing resources, creating an environment where all the economic players have equal opportunity to use the resources and enhance the movement of the merchandise and manufacture factors. The government will monitor the market, adjust the economy and manage the public service. 82 This conference further ensured that the opening-up policy will continue. This ew policy action will reduce government intervention in privately owned business, attracting more foreign investment to the country. However, although privately owned businesses account for 60% of China’s GDP, one fifth of each privately owned business is owned by the government. The growth rate of the national–owned business is lower than 10%. China’s economy hasnâ₠¬â„¢t got on the track of sustainable development. 83 In terms ofâ€Å"personnel changes†, since September 2001, the Chinese Communist Party started doing important changes. Provincial leaders, who normally held their positions until age 70 were replaced8. Another of the changes that took place after the 16th National People’s Conference, was the election of Hu Jintao as new president of China. WTO. In 2001, with China entering the WTO, the Chinese market started to share the same rules as the global market. The internal policy making will be more transparent and the government function will be strained by the law frame of the WTO. The development of China supplied great opportunities for foreign investors. However, because of the special economic policies in China, investors may still meet unexpected difficulties. For example, foreign investors willing to invest in China will have to apply for a special government investment license. In some small cities, bribery is necessary to get the license. When Starbucks entered the Chinese market in 1999, the company had to deal with more rigid business policies in China. At that time Chinese government functions were not strained by the law frame of the WTO. Now, tariffs are lower to foreign investors as well. This actually supplies a low-cost and low-risk operational https://www. golden-age. com. cn/gold1/hjtxt/2002-5/0507. htm Posted on June 4, 2002. Visitied November 22, 2002 82 83 Recent Issues. 81 https://cooltoy. yesky. com/20010515/1249148. shtml Visited October 14, 2002 Sheng, Chen Yong. â€Å"The Macro-Economic Economic Situation 2001†, Page 2 Do not duplicate. Starbucks Entry Into China, 15 environment, so that the advanced technology, managerial experience, and marketing network will be better jointed with the low-cost labor Chinese market and other marketing potentials. This â€Å"WTO effect† may inspire Starbucks, as the majority of the famous international corporations already in China, to consider further investments in China. 84 Chinese Economic Environment Economic Development Process. The Chinese market is considered the fastest growing and the most powerful market in the world in terms of its gigantic population and the overall rising economic growth. China’s invitation for foreign investment started in 1978. But from 1978 to 1992, although the amount of investment increased every year, the accumulated amount was only 23. 4 billion US dollars. 85 During the 1990’s, more foreign businesses trooped in to compete for their share in the market. From 1992 to 1995, the foreign investment in China entered a phase of rapid development. This was followed by an adjusting period of 2 years and a low period of 3 years. The total foreign investment went down from 45. 5 billion US dollars in 1998 to 40. 7 billion US dollars in 2000, a drop of 10. 5%. After the adjustment, the quality and quantity of the investment increased significantly making the number of foreign companies investing in China to increase tremendously. 86 Direct foreign investment in China recovered with a record increase of 14. 7% during the first nine months of 2002. 87 China’s economy recovered quickly after the Asian Financial Crisis that took place in 1997. From January to September 2002, the amount of foreign investment in China reached 39. 56 billion US dollar, increased by 22. 6% compared with the same period of the previous year. During the first 9 months of 2002, the accumulated direct investment approved by the government and the accrued contract investment were 2,477. 1 billion and 68. 38 billion US dollars respectively, which represented an increase of 33. 4% and 38. 4%. Based on the analysis of China’s historical economic data and economic development, it is estimated that the GDP of China will be higher than France in 2005. In the year 2020, China could be the third biggest economic power. By the year 2050, China could surpass Japan and become the second largest economy after the USA. 88 84 85 86 87 https://www1. cei. gov. cn/hottopic/worldfrm. asp? class=17- Visited November 17, 2002 https://www1. cei. gov. cn/hottopic/worldfrm. asp? class=17- Visited November 17, 2002 88 https://culture. 9c9c. com. cn/food/coffee/topic_2653. html Visited November 16, 2002 https://bbs. fudan. edu. cn/cgi- Visited November 22, 2002 bin/bbs/bbsanc? path=/groups/rec. faq/Fashion/liu/xiaozi/M. 1010233881. A -Posted March 15, 2002 https://www1. cei. gov. cn/hottopic/worldfrm. sp? class=17- Visited November 17, 2002 Do not duplicate. Starbucks Entry Into China, 16 The fast developing economy attracted investors from various industries such as, high-tech, and manufacturing. On the one hand, those foreign companies have created high-income potential customers to Starbucks. On the other hand, they may become Starbucks’ supplier network in China. For example, Starbucks in Beijing is using Epson terminals for cash management. The stable economic environment promises investors like Starbucks a bright future. Socio-Cultural Influence western companies have been entering the Chinese market. US companies in food industry, such as McDonald’s, KFC and Pizza Hut, have been able to capture the Chinese customers’ taste. The young generation of Chinese customers are those who are the most susceptible to the western trend. 89 Because rigid governmental legislation, which allowed Chinese people to have just one child, young married couples have more available purchasing power. Young married couples could save more money and the economy was growing. They want to spend more money on recreational activities, such as American fast food restaurants. China used to be a closed country 20 years ago. In that time no one in China was familiar with the name McDonald’s. But today, the lives of the Chinese people are full of foreign names. A girl wants a Barbie for her birthday gift. Couples celebrate their wedding anniversary in a Korean restaurant. Busy office workers order pizza as for lunch. The increasingly wealthy Chinese people are willing to pay more for new experiences and better quality products and services. The change of culture influences many aspects of people’s lives. For example, China has traditionally been a tea-drinking country. Most people started to recognize coffee in 1980’s from Nestle’s slogan â€Å"taste great! †. 0 However, 20 years later, Chinese new generations not only drink coffee but require quality of it. They want gourmet coffee instead of instant coffee, especially the petty bourgeoisie. To them, coffee only means Starbucks. As a result of the social unbalance, a new social class called â€Å"petty bourgeoisie† emerged. They are the typical consumers of those expensive foreign brands. 91 Petty bourgeoisie refers to an expanding group of wealthy and educated young people who are enthusiastic about chasing â€Å"taste† and â€Å"fashion†. Qualifying to be a petty bourgeoisie, a person only uses Gucci bags, Rolex watch and Chanel Perfume, visits 89 Social Trends. As China adopted market economy policies, more and more Mediachinanet. â€Å"Coffee Chain- War in Cups† August 23, 2002, https://marketinfo. mediachina. net/marketinfo_view. jsp? id=11160 Visited November 17, 2002 90 Starbuck Dictionary: https://www. gemag. com. cn/gemedia/legend/0111021. asp Visited November 17, 2002 91 https://www1. cei. gov. cn/hottopic/worldfrm. asp? class=17 Visited November 28, 2002 Do not duplicate. Starbucks Entry Into China, 17 bars 3 nights a week to enjoy 1972 red wine and travels overseas once a year. Petty bourgeoisie are the group of people who are most willing to spend money on expensive things that can show their social positions. Their inclination to accept the western products demonstrates a social trend to connecting to the outside world. The petty bourgeoisie is getting bigger, probably supplying a stable consumer source for foreign brands. 92 Social Unbalance Currently, China has a problem with unbalanced distribution of income. There have been three main observations. First, the unbalance between the income of people in the cities and in the villages is still increasing. In 1998, the average income of people in the cities were ? 425 while the average income of people in the villages were only ? 2162. The second is the big discrepancy of income in the city. Since the non-national economy, the difference of the income of the people in cities expanded rapidly. The income of the richest 10% was 7-8 times that of the poorest 10%. 8. 74% of the richest families own 60% of the civilian wealth in the cities. The third unbalance is in the villages. Since village businesses only exist in wealthy areas, the distribution of the company income has not been balanced and therefore the difference in income is growing larger. In 1995, the income of the richest individuals was 18. 1 times that of the poorest individuals. The income of the rich provinces of Guangdong, Jiangxi and Zhejiang is 256%, 59% and 129% higher than that of Shanxi respectively. 93 Technology Environment Technology through the Wall in China. In the era of technology development, China is not an exception. Computers, internet, and cell phones are part of people’s lives. Companies rely on technology to manage their purchasing, control their cash, and serve their clients. The modernization of China’s technology enables foreign investors to communicate in real-time with their branches in China. In this way, the head offices outside of China get updated information from their Chinese branches. The technology development in China also makes it possible for foreign investors to apply the latest technology to efficiently and effectively operate their branches in China. For example, Starbucks in China has just started a strategic partnership with Compaq Computers. In this 5-year agreement, Compaq will serve as the chief technology supplier and technical supporter to Starbucks. 94 92 competition: https://marketinfo. mediachina. net/marketinfo_view. jsp? id=11160 Posted August 23, 2002 Visited November 28, 2002 93 Shu, Geng. â€Å"The Annual Appraisal Report- The Current Social Situation: The Unbalanced Development† 94 https://www. gemag. com. cn/gemedia/legend/0111021. asp, November 17, 2002 Do not duplicate. Starbucks Entry Into China, 18 Some conservative groups in China believe that it will be difficult to develop the coffee market for Starbucks. First, coffee is by no means a mainstream beverage in Main land China. Compared with tea, coffee is only a â€Å"new comer†. The average annual coffee consumption of the whole country is only 1 cup per person. The total coffee production per year is only 1000 tons per year, which is not comparable with that of Brazil whose annual production per year is 1,500,010 tons. Furthermore, the weather of China is not suitable for planting coffee95. The Chinese Beverage Market (The Chinese Beverage Market) Tea, the classic Chinese beverage, represents more than 40% of total market volume. With more than 2,500 tea processing companies active, production of loose tea in 1998 came to some 665,000 metric tons, of which approximately one-third was exported. It was estimated that per capita tea consumption in 1999 was 27. 5 liters (7. 25 gallons). Tea bags, diet and instant teas consists only about 1% percent of the market, while packaged ready-to-drink tea is becoming more popular in China, with more than 100 brands96. China exports approximately 200,000 tons of tea. And 18 percent of the total volume of tea is distributed throughout the world. In recent years, the price and consumption of crops have remained stagnant. However, the growth rate in the domestic market has remained highly competitive against numerous other beverages, which makes tea the leading Chinese beverage market. 97 95 Welsh et al. â€Å"Starbucks International enters Kuwait†. Journal of Consumer Marketing. Vol. 15 No.. 2 1998. p 191197 96 Press Release, Beverage Market in China, https://www. beveragemarketing. com/news2i. htm Visited November 28, 2002 97 Shaojun, Luo ( Director, Hangzhou Tea Research Institute, China), The Present Condition and Future Prospect of Chinese Tea 1999 World O-CHA(tea) Forum in Shizuoka https://www. o-cha. net/festa/ochae/forum/99_s_1. html Visited December 2, 2002 Do not duplicate. Starbucks Entry Into China, 19 Since coffee and tea can substitute for each other, the competition between them will be fierce. In China, there is one competitive local coffee producer Li Shen. However, Starbucks does not have a problem supplying the coffee beans to its Chinese stores. One of the sources of competitive advantage for Starbucks has been its ability to contact with coffee producers in the farthest places of the world. To sell a unique Espresso coffee, Starbucks buys the best coffee beans from Africa, South America, and Indonesia, regardless of price. 98 The statistics records in China show that in 1990, the annual sales of coffee in the Chinese market was only 25,537 standard bags (60kg/bag). While in 1995, this figure soared to 159,000 standard bags. By the year 2000, it reached 318,000 standard bags. Although, compared to the annual coffee consuming per capita of the US (4. 02 kg), Chinese people don’t drink a lot of coffee (0. 01467 kg), China is still deemed an enormous market for coffee. Starbucks continues to try to expand its market in China, hoping that enough of that countrys 1. 3 billion people will put aside the country’s old tradition of tea. So far Starbucks has opened about 50 locations in China, mostly in the more affluent cities of Shanghai and Beijing where throngs of young workers are more open to Western products. Coffee Competition Zhen Guo Coffee, a Japanese chain entered China in 1998. When Zhang Zhen De, the manager of Zhen Guo in China, realized that the car ownership of Yi Wu, a small city in the Zhen De province of China, was among the highest in China, he opened a Zhen Guo in Yi Wu. And since Zhen Guo opened its store in Yi Wu, many local people become used to drink coffee before they go to work. After Zhen Guo captivated the Chinese people, coffee companies, such as Starbucks, Yi Shi, Xian Zong Lin of Taiwan and Jie Rong of Hong Kong, entered Shnghai. Even Seattle Coffee Company of the US is interested in investing in chain coffee stores. 9 Once the war started, choosing a right location became the strategic issue for each competitor. In choosing locations, Zhen Guo only focused on the less expensive venues, while Starbucks chose the most expensive locations. Mr. Zhang Jianhui, the general manager of Starbucks Shanghai, believes that a good location can maximize brand share. At the same time, Starbucks China applied the same strategy used in the 98 Welsh et al. â€Å"Starbucks International enters Kuwait†. Journal of Consumer Marketing. Vol. 15 No.. 2 1998. p 191197 competition: 2002-08-23 https://marketinfo. mediachina. et/marketinfo_view. jsp? id=11160 Visited December 2, 2002 99 Do not duplicate. Starbucks Entry Into China, 20 US to the Chinese market: the coexistence of the branches of the Starbucks in the same area, which stimulates consumption. In Nanjing, a city in central China, in a distance of several hundred meters from the central business district, 3 Starbucks are already in place. In May 2001, Taiwan Wang Wang group and Taiwan Seattle Supreme Coffee aligned to invest in the Chinese mainland. The first Seattle Coffee Chain store under Wang Wang Group opened in Shanghai in October 2001. And another Taiwanese food chain called Ding Hao is said to be interested in chain coffee store as well. Even McDonald’s is attempting to enter the coffee business and has opened its own coffee shop in Beijing. Starbucks Organization in China Starbucks entered the Chinese market through a joint venture, like it has in other countries. In Beijing, China, Da Wei Sun is the manager of Starbucks’ outlets. Da Wei Sun is 55 years old and was born in the Northern city of Tian Jin, in the east of China, close to the capital city. At the year 2, he moved to Hong Kong with his family. Sun spent his school years in Hong Kong in a middle-income family. He went to a university in Taiwan where he obtained a Bachelors degree in Business Management. After graduation, he went to the United States where he started working as a computer programmer in Texas. In the early 80’s, he went for a trip to a town near Chicago with his friend who was an employee at McDonald’s. The trip changed his life. Through his friend he became interested in the functional model and managerial style of McDonald’s. He researched it carefully and concluded that McDonald’s had a lot of potential in China. In 1984, Sun opened the first McDonald’s in Taiwan and it was a great success. Although Sun finally sold those restaurants and got involved in other industries, the whole industry acknowledged him as the first person to introduce McDonald’s to Taiwan. Sun not only made McDonald’s in Taiwan prosperous, but he also trained managers. When the first McDonald’s opened in Beijing, the first General Manager was from Taiwan. From 1993 to 1994, Sun opened a Hardrock cafe in Taiwan. After 2 years of successful operation of Hardrock, Sun sold it and started his career in the Chinese mainland. On November 11, 1999, Sun opened the first Starbucks in Beijing International Trade Center. In terms of Sun’s believing in Starbucks success in China, he points out two major issues. â€Å"One is to integrate the western brand with local environment, and the other is to give your client a psychological space†100. That is how Starbucks introduced coffee their coffee to China. Besides, the pace of life is getting faster, people in cities need a third space. Starbucks supplies such a â€Å"third space†101. 100 101 https://www. dzdaily. com. cn/caijing/guanzhu/200209130753. htm, Visited November 17, 2002 https://www. dzdaily. com. cn/caijing/guanzhu/200209130753. htm, Visited November 17, 2002 Do not duplicate. Starbucks Entry Into China, 21 In China, Starbucks has chosen to build its brand image first to its employees and then to consumers. Rather than mass advertising from the beginning to introduce its products as other food and beverage companies, Starbuck hires enthusiastic people who can build good interactive relationship with the customers102. Starbucks Future in China In May 2000, Howard Schultz went to Asia to open four new stores in Korea and China. In China, he went to Hong Kong to open the city’s first Starbucks coffee store at Exchange Square, Central. Howard describes his experience as the following: â€Å"The store was packed with people, including many members of the press who had come to document the event. To celebrate the opening, I joined with our partners in Hong Kong to pour our heart shapes into a giant coffee press to symbolize pouring our hearts into this bustling store. We continued on to the opening of Hong Kong’s second store at Hysan Avenue, Causeway Bay, where a traditional lion dance was performed to commemorate the event. The acrobatic dance was so remarkable that it stopped traffic. Afterwards, I joined our partners in dotting the eye of the lion to bring good luck. At the opening of each store, I witnessed the excitement and enthusiasm of our partners and customers in these markets. As we prepared to move on, I couldn’t help but reflect on this amazing journey†103. Starbucks entered Beijing in 1999. It now adds 8 to 9 new stores per year each in the cities of Beijing, Hong Kong and Shanghai 104. With a population of over a billion people, China is a major opportunity for Starbucks. However, the Chinese market is drastically different than the U. S. market. Can Starbucks flourish there as it has done in the United States? 102 103 https://qiye. news. sohu. com/73/24/news203602473. html, Visited November 17, 2002 Starbucks. â€Å"Fiscal 2000 Annual Report†. p. 14 Do not duplicate. Starbucks Entry Into China, 22 Exhibit 1 Starbucks vision, mission and goals 2001 Vision: To establish the company as the most recognized and respected brand in the world. Starbucks mission and enterprise strategy: Establish Starbucks as the premier p urveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guidelines will help us measure the appropriateness of our decisions: †¢ Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. †¢ Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee. †¢ Develop enthusiastically satisfied customers of all the time. †¢ Contribute positively to our communities and our environment. †¢ Recognize that profitability is essential to our future success Starbucks environmental mission statement: Starbucks is committed to a role of environmental leadership in all facets of our business. We fulfill this mission by a commitment to: †¢ Understanding of environmental issues and sharing information with our partners. Developing innovative and flexible solutions to bring a bout change. †¢ Striving to buy, sell and use environmentally friendly products †¢ Recognizing that fiscal responsibility is essential to our environmental future †¢ Instilling environmental responsibility as a corporate value †¢ Measuring and monitoring our progress for each project †¢ Encouraging all partners to share in our mission Company goals: †¢ Continue to rapidly expand its retail operations †¢ Grow its Specialty Operations †¢ Selective pursue other opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. Starbucks retail goals: To become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products, and by providing superior customer service, that fosters a high degree of customer loyalty. Starbucks strategy for expanding its retail business is to increase its markets share in existing markets and to open stores in new markets where the opportunity exist to become the leading specialty coffee retailer. Do not duplicate. Starbucks Entry Into China, 23 Exhibit 2 Stock History Year Stock Price ($) FY High FY Low 25. 6 22. 63 20. 5 14. 98 11. 19 8. 97 5. 53 4. 06 3. 53 2. 06 13. 46 10. 69 7. 88 7. 19 6. 53 3. 63 2. 69 2. 38 1. 69 1. 28 FY Close 14. 84 20. 03 12. 39 9. 05 10. 45 8. 25 4. 73 2. 88 3. 42 1. 89 P/E High Low 56 91 76 79 66 64 61 81 88 69 29 43 29 38 38 26 30 48 42 43 Per Share ($) Earns. Div. 0. 46 0. 25 0. 27 0. 19 0. 17 0. 14 0. 09 0. 05 0. 04 0. 03 0 0 0 0 0 0 0 0 0 0 Book Value 3. 62 3. 05 2. 62 2. 22 1. 6 8 1. 46 1. 1 0. 47 0. 4 0. 36 Sep-01 Sep-00 Sep-99 Sep-98 Sep-97 Sep-96 Sep-95 Sep-94 Sep-93 Sep-92 Exhibit 3 2001 Year-End Financials Debt ratio Return on equity Cash ($ mil. Current ratio Long-term debt ($ mil. ) Shares Outstanding (mil. ) Dividend yield Dividend payout Market value ($ mil. ) 0. 40% 14. 40% 113. 2 1. 33 5. 8 380 0. 00% 0. 00% 5,639. 90 Exhibit 4 Income Statement Sep-01 Revenue Cost of Goods Sold Gross Profit Gross Profit Margin SG Expense Depreciation Amortization Operating Income Operating Margin Total Net Income Net Profit Margin Diluted EPS ($) 2,649. 00 2,068. 00 581 21. 90% 151. 4 177. 1 252. 5 9. 50% 181. 2 6. 80% 0. 46 Sep-00 2,169. 20 1,684. 30 484. 9 22. 40% 110. 2 142. 2 232. 5 10. 70% 94. 6 4. 40% 0. 25 Sep-99 1,680. 0 1,326. 20 353. 9 21. 10% 89. 7 107. 5 156. 7 9. 30% 101. 7 6. 10% 0. 27 Sep-98 1,308. 70 996. 959 311. 74 23. 8% 77. 575 72. 54 109. 21 8. 3% 68. 372 5. 2% 0. 25 Sep-97 975. 389 751. 006 224. 383 23. 0% 57. 144 52. 8 86. 2 8. 8% 55. 211 5. 7% 0. 35 *All amounts in millions of US Dollars except per share amounts. Do not duplicate. Starbucks Entry Into China, 24 Exhibit 5 Balance Sheet* Sep-01 Sep-00 Sep-99 Sep-98 Sep-97 Cash Net Receivables Inventories Total Current Assets Total Assets 113. 2 90. 4 221. 3 593. 9 1,851. 00 70. 8 76. 4 201. 7 459. 8 1,493. 10 66. 4 47. 6 180. 9 386. 1,252. 50 101. 66 50. 97 143. 12 337. 28 992. 75 70. 13 31. 23 119. 77 317. 55 857. 15 Short-Term Debt Total Current Liabilities Long-Term Debt Total Liabilities 62. 7 445. 3 5. 8 475. 1 57 313. 3 6. 5 344. 8 64. 2 251. 6 7 291. 5 33. 63 179. 47 0 198. 45 28. 58 145. 47 165. 02 323. 44 Total Equity Shares Outstanding (millions) 1,375. 90 380 1,148. 40 376. 3 961 366. 6 794. 30 170. 193 533. 71 156. 642 *All amounts in millions of US Dollars except shares outstanding. Exhibit 6 Historical Financials Employees* Year Revenue ($ mil. ) Net Income ($ mil. ) Net Profit Margin Employees Sep-01 2,649. 00 181. 2 6. 80% Sep-00 2,169. 20 94. 6 4. 40% Sep-99 1,680. 10 101. 7 6. 10% Sep-98 1,308. 70 68. 4 5. 20% Sep-97 966. 9 57. 4 5. 90% Sep-96 696. 5 42. 1 6. 00% Sep-95 465. 2 26. 1 5. 60% Sep-94 284. 9 10. 2 3. 60% Sep-93 163. 5 8. 5 5. 20% Sep-92 93. 1 4. 1 4. 40% *All amounts in millions of US Dollars except employees. 54,000 47,000 37,000 26,000 25,000 16,600 11,500 6,128 4,585 2,853 Do not duplicate. Starbucks Entry Into China, 25 Exhibit 7 Board of Directors Howard Schultz Starbucks Corporation Chairman of the board and chief global strategist Orin C. Smith Starbucks Corporation President and chief executive officer Howard Behar Starbucks Corporation President, North American Operations Barbara Bass Gerson Bakar Foundation President Graig J. Foley Wickham Capital Corp. President Gregory B. Maffei Kibble Prentice President and chief executive officer Arlen I. Prentice Kibble Prentice Co-chairman and chief executive officer James G. Shennan, Jr. Trinity Ventures General partner Graig E. Weatherup The Pepsi Bottling Group, Inc. Chairman and chief executive officer Do not duplicate.

Poetry In Education Essay Samples

<h1>Poetry In Education Essay Samples</h1><p>In our cutting edge period of tumultuous timetables and very quick turn of events, numerous understudies look to verse, expositions, and reasoning of instruction article tests as a decent method to communicate their perspectives on present and up and coming issues. These examples can be effortlessly discovered on the web and can be printed and utilized for additional examination, meets, or even a paper. The themes and style of composing can be utilized to communicate sentiments about various viewpoints. Here are a portion of the styles of English verse that understudies will probably experience in these samples.</p><p></p><p>- - 'Patriotisms' (this is maybe the most notable case of a sonnet that isn't a sonnet by any means, rather a 'Nationalism' is the title of a short story by Agatha Christie. This example mirrors the mentalities of the Victorian time) - the expression was begat by a political sc holar named Georg Wilhelm Friedrich Hegel who composed a book entitled Philosophy of Right in 1831.</p><p></p><p>- - 'Ethics and Dogma' - this is a great British Romanticism sonnet by Charles Baudelaire. The sonnet was first distributed in Baudelaire's Journal de la Philosophie Humaine in 1844. This example joins components of the sonnet into composition, which makes it very hard to comprehend if the author doesn't have involvement with the two types of poetry.</p><p></p><p>- - 'Tribute to a Forest' - this is a contemporary English article test that is frequently utilized in secondary school and school homerooms. Numerous understudies utilize the example to improve their capacity to create expositions, regardless of whether as understudies or as professionals.</p><p></p><p>- - 'Last' - the words are an interpretation of a sonnet from Schopenhauer's 'Theory of Life.' This sonnet was initially written in German an d was written in a preliminary structure with the end goal of analysis from the philosophical network. This example may not be fitting for most expert understudies, yet might be very appropriate for secondary school understudies and undergrads who are looking to demonstrate their capacity to communicate sentiments about issues of social concern.</p><p></p><p>- - 'Exposition on the Present History' - another English paper test by Oswald Spengler. Despite the fact that this sonnet shows up in his work on 'The Decline of the West,' he has numerous references to past sonnets, a significant number of which might be hard for some understudies to see, even with the direction of an English professor.</p><p></p><p>- - 'Exposition on the Trial and Error of Philosophy' - an interesting English paper test by Alfred North Whitehead. This example is regularly utilized as an outline in theory classes at schools. Numerous understudies additionally uti lize this example as a training exposition to be submitted for additional study.</p>

How a Professional Proofreader Can Help Students and Parents With Grade 8 English Term Papers

<h1>How a Professional Proofreader Can Help Students and Parents With Grade 8 English Term Papers</h1><p>It's one thing to have an English expression paper composed by a very much prepared secondary school English educator. It's another to have the report appropriated by somebody who has never been in an English class. The result?</p><p></p><p>Grade papers that don't contain legitimate editing, sentence structure rectifications and spell checking will make your understudy think they have worked admirably on their undertaking. A great deal of understudies get debilitated in the wake of doing a decent first draft and afterward totally overlook how to address a paper.</p><p></p><p>A proficient editor will see if the paper is composed erroneously. The previous will spell check it for you and discover mistakes and the last will do likewise for you and send it back. It's essential to have somebody check and edited the task f or you as an understudy or parent.</p><p></p><p>A understudy will do any number of things to assist them with completing a venture in time. The issue is that when they do this, they neglect to check spelling and sentence structure. In addition to the fact that it is illicit to present a paper as a unique work, yet it is likewise not moral. Along these lines, you need another person to go over your work to be certain it is blunder free.</p><p></p><p>There are no correct responses to an evaluation paper. Truth be told, the appropriate response ought to be explicit to the subject of the paper. The key is to peruse and audit the paper to ensure that it contains only right punctuation and spelling.</p><p></p><p>You ought not hold up until the last moment to do an evaluation paper. Compose early and amend your paper. It isn't alright to hold up until the last moment to check whether your paper is correct.</p>< ;p></p><p>Many understudies state that they were spurred to complete aproject and finish it. The motivation behind why understudies are persuaded to compose their activities is on the grounds that they are attempting to fulfill a type of time constraint. Nonetheless, the cutoff time ought to be written in the start of the paper so that there is no disarray if an understudy forgets.</p><p></p><p>Your understudy should know when they are composing an evaluation paper. Any understudy who composes an evaluation paper without getting the task in on time is making a larger number of issues than they will have the option to unravel. By having an expert editor investigate the work, your understudy won't get disheartened and this will keep their resolve up.</p>

What Absolutely Everybody Is Saying About Ssrn Research Papers and What You Must Do

<h1> What Absolutely Everybody Is Saying About Ssrn Research Papers and What You Must Do </h1> <p>It's additionally insightful to start making your own Research Paper Outlines so as to catch musings and ideas which you wouldn't typically consider when concentrating on the essential theme. You just should make reference to those sources that identify with your exact topic of research. On the off chance that you select a theme that you by and by would appreciate, at that point it's increasingly plausible you will develop such a subject and make a powerful research paper. The subject shouldn't be old or expansive. </p> <h2> Ssrn Research Papers: the Ultimate Convenience! </h2> <p>If you're making a database driven site you should be careful. Know that scholastic systems administration destinations are not equivalent to online networking sites, for example, Twitter and blogging, which could likewise be significant for advancing your on-line profi le. 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In case you're composing an exploration paper, you have most likely previously taken a lot of notes and sorted out the data that you have found. </p> <p>When you form an examination paper you expand upon what you think about the subject and make a conscious endeavor to realize what specialists know. Next tips will uncover to you exactly how to satisfy the goal of research paper presentation and take out the imaginative mess.</p> <p>Analyze the data that you've accumulated and decide the way that it's identified with your examination. Open Access utilizes computerized innovation to procure look into discoveries broadly advertised. Open it utilizes computerized innovation to make look into discoveries generally accessible. Buy Research Paper today to get all the advantages of participating with professionals.</p> <h2> A Startling Fact about Ssrn Research Papers Uncovered </h2> <p>Research is a movement that needs a decent arrangement of time and vitality. 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At the point when you purchase a pre-composed paper, you aren't probably going to discover the chance to update your paper. </p> <h2> Ssrn Research Papers - Overview</h2> <p>Research is a basic piece of any school program. On the other side, understudies find that it's significantly simpler to remain educated about school with a few apparatuses they can use to examine, learn, and sort out. On the off chance that an understudy might want to figure out how to form a postulation for an ex amination paper, it's imperative to get a general image of the entire procedure. To ease a smidgen of the weight, a few understudies go online to search for instance investigate papers. </p> <h2> The Unexposed Secret of Ssrn Research Papers</h2> <p>A letter of assent will in like manner be sent to them along with an example duplicate of the survey which will be utilized, and the convention of the specialist. You may incorporate the same number of subtleties as you want. 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Lack Of Rape Kits On College Campuses Essay - 1598 Words

Lack of Rape Kits on College Campuses A Senior Project Research Paper Presented to the Faculty of Waiakea High School In Partial Fulfillment Of the Requirements for the Senior Project Shania M. Rapoza Public Services Academy Capstone Mr. Joel Wagner-Wright August 23, 2016 Shania Rapoza Joel Wagner-Wright PSA Capstone 23 August 2016 Words: 1273 Lack of Rape Kits on College Campuses â€Å"What is the point of having a national DNA database, if the rapist s DNA is never entered into it?† (â€Å"Pattern Seventeen†). This quote explains the country’s police departments lack of use of the national DNA database and makes one question the seriousness to which law enforcement actually take rape as. According to an article published by USATODAY, it was identified that there were â€Å"at least 70,000 untested rape kits at more than 1000 police agencies† (Reilly). This estimate is only a fraction of the actual number of untested rape kits in the United States. A KHON2 news article reported that â€Å"there are 1,500 sexual assault kits that have not been tested† at the Honolulu Police Department and since the year to which these untested kits date to rare unknown, victims could have been waiting over 30 years for justice that was never going to be served (Remadna). The issue of untested rape kits is more serious than it actually seems because to not put in a rapist’s DNA into the database, there needs to be collected DNA to start off with. This is a big issue when it comes to collegesShow MoreRelatedSexual Assault Occurs On Every College Campus1500 Words   |  6 PagesSexual assault occurs on every college campus. Surveys from campuses across the nation could be used to try and challenge this claim, because within them, many universities reported of having zero cases of sexual assault; however, most schools can claim this small number only because they hide any reports of sexual assault. Why is it that an institution would hide an act that harmed one of its own students? A huge reason is that the perpetrator of the crime is mostly always one of the school’s ownRead MoreThe Importance Of Gun Control On College Campus1119 Words   |  5 PagesAmerica. The number of killings and mass shootings has been higher than ever. Yet, the new agreement has been guns on campuses where gun activists have been successful in legalizing firearms for students and faculty on college campus throughout America. These gun laws allow students age twenty one and older and faculty to be given training and carry a firearm and concealed weapons on a college campus. The laws differ depending on the state, some allow firearms everywhere and some have restrictions. HoweverRead MoreIs Rape Culture A Problem?1405 Words   |  6 PagesTorrey Andrascik Professor LaPalme English Comp 101 28 September 2015 Is Rape Culture a Problem in America? Why This Systematic Tolerance Needs to End. Rape culture. This is a term that was coined in the 1970’s feminism movement that has been rehashed with 4th wave feminism amongst millennials in the 2000’s. Though the term seems to irritate many that attempt to refute that the systematic tolerance of rape in America is a non-issue that would disappear if â€Å"women just stopped getting so drunk†Read MoreEssay On Gun Control1185 Words   |  5 Pagesrecent years, gun control has become a pressing issue in America. The number of killings and mass shootings have been higher than ever. Yet, the new argument has been over guns on college campuses. This argument came to play as a result of the success of gun activists in legalizing firearms for students and faculty on college campus throughout the United States. These gun laws allow students age twenty one and older and faculty to be given the proper training and carry a firearm or concealed weapon onRead MoreRape, Being A Touchy Subject1348 Words   |  6 Page sRape, being a touchy subject for most, is definitely something that should be addressed and tackled. There is no and should never be any excuse for rape. â€Å"No† means â€Å"No†. Everyone is entitled to make that choice- it should never be made for them. It is extremely important that both parties give consent before engaging in any sexual activities. So, what is consent? â€Å"Words or overt acts indicating a freely given agreement to the sexual conduct at issue by a competent person. An expression of lackRead MoreThe Rape Of Rape And Sexual Intercourse Essay1503 Words   |  7 PagesIn this type of scenario, first I thought it wasn’t rape, but after reading all details and her date being aggressive towards her to have sexual intercourse leads to force rape. According to law he will get convicted of rape if she clearly said no. In a similar way, if her date was unconscious and she force him to have sexual intercourse it also count as a rape, because law is equal for all even though it’s rare. In this particular case she also has some poor judgements, when she provided alcoholRead MoreFemale Victims Of Sexual Assault2401 Words   |  10 PagesThroughout my five weeks at the Campus Assault Resources and Education (C.A.R.E.), I observed and discussed a problem that I wanted to research more. The problem that I observed was the stigma of male rape and sexual assault victims. There are programs established at the C.A.R.E. office that are geared towards men and the entire staff is making efforts to get away from gendered victim and perpetrator type language, but I still observed that most statistics used in presentations only talked aboutRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesEngineering Science from the University of California at Berkeley, spent a year at the University of Shefï ¬ eld in England, and ï ¬ nished his Ph.D. in statistics at Stanford University. He previously taught at the University of Florida and at Oberlin College and has had visiting appointments at Stanford, Harvard, the University of Washington, and New York University. From 1998 to 2006, Jay served as Chair of the Statistics Department at California Polytechnic State University, San Luis Obispo. The Statistics

School Transportation Essay Examples

<h1>School Transportation Essay Examples</h1><p>School transportation grant paper tests can be discovered online in an assortment of points. You can take a gander at a few distinct grants, awards and associations and search for one that will accommodate your way of life, your requirements and the manner in which you express yourself.</p><p></p><p>There are many composing styles and approaches to communicate thoughts and considerations recorded as a hard copy, yet the essayist's style ought to be special to their own background. The best schools utilize these paper themes to build up a solid and well-spoken exposition. In this way, while scanning for a school transportation grant, if it's not too much trouble consider finding a paper sample.</p><p></p><p>Searching for school transportation grant is basic. You can type in 'school transportation'student transportation' in a web index and get a huge number of sites where y ou can discover your school transportation article samples.</p><p></p><p>You can likewise look at Internet examine destinations. Web look into locales can likewise furnish you with numerous examples to browse. Look at the numerous destinations to assist you with narrowing down your search.</p><p></p><p>The web can likewise furnish you with tests from numerous different sources also. In the event that you look at the paper and sit in front of the TV, you can discover many composing tests. Find numerous online articles and pick a not many that you like and have the school transportation paper tests to communicate your considerations and ideas.</p><p></p><p>Another incredible asset to locate the correct composing test for you is a decent composing class. There are a few composing classes accessible in practically any city, region, or public venue, so check around to locate the best composing course available.</p ><p></p><p>While scanning for school transportation article tests, you will discover many sites that you can take a gander at. These are composed by current undergrads and secondary school understudies who have had achievement composing papers. When composing a school transportation article, you should discover a composing course to help you.</p>

Write My Research Proposal for Me: No Longer a Mystery

<h1> Write My Research Proposal for Me: No Longer a Mystery </h1> <h2> Key Pieces of Write My Research Proposal for Me </h2> <p>You will find presenting your buy extremely direct! Recommendations assist you with assessing the extent of an endeavor. You may likewise examine demand for proposition models. Strategies and Procedures, or the activities directed during the arrangement of researching to show the legitimacy of the outcomes. </p> <p>There are bunches of exposition composing administrations that believe they're the absolute best, and consequently don't be cheated and check the authentic assortment of the absolute best. In addition, on the off chance that you appreciate the work your essayist produces, you'll be in a situation to demand precisely the same author for your actual research paper. Working with an expert essayist can help spare you a great deal of time. Eccentricities of composing can be somewhat extraordinary concerning cer tain degrees of refinement. </p> <p>Specify the inquiry your exploration will reply, build up why it's a significant inquiry, show how you're probably going to respond to the inquiry, and demonstrate what you expect we'll realize. Regardless of whether you're stuck halfway through the exploration proposition, can't find a subject or aren't finding the chance to begin chip away at it Writers Per Hour is here to help you with your examination proposition composing needs. Our group of research proposition scholars will work to convey a high great article exactly on schedule. Will form your instructive troubles. </p> <p>Our authors are additionally proficient scientists that are in a situation to get to not simply the scholastic assets that are promptly accessible to the overall population yet additionally other particular assets which aren't as generally advertised. In the current serious business condition, your ability to create incredible recommendations could show the life, or demise, of your asso ciation. There are a great deal of motivations to compose. The one which you need to compose might be much progressively complex relying on your field of study. </p> <p>Usually, you can have certainty that all the considerable reasonable classes are distinguished on the off chance that you start to see reiteration in the ends or suggestions that are being made. Test inquire about recommendations as indicated by a determination of scholastic controls are accessible on the web through different locales, including assets found on the Ultius site. In the event that, by method for instance, you're tending to just scholastics in your exact field, you can be quite certain about your field of study and accept an elevated level of present information. To exhibit you have satisfactory mastery and experience to take on the endeavor. </p> <p>If you can do as such, your exploration proposition will be prosperous. Luckily, it's conceivable to in any case find that it's simple on the off chance that you continue through a comparative research proposition and figure out how best you may outline yours. An exploration proposition is a somewhat no rmalized archive with a specific structure and is estimate to incorporate explicit substance areas. It frames a necessary piece of your PhD application and can represent the moment of truth your odds, so you have to concentrate on presenting a superb proposition. </p> <p>A inquire about undertaking should be unique, rather than imitating existing writing regarding the matter. Clarify the exploration needs and yields you're probably going to accomplish by doing research. Disclose how you mean to begin leading your examination. By and large, sociology look into, a logical research, applies comparable research approachs exactly the same as various assortments of research like promoting research that is inalienable with both quantitative system and subjective technique, clinical research that is stressed on explicit regions like pharmaceutical, synthetic, human services explore, and so on </p> <p>You may likewise arrange the master administrations of our expert editors, who can investigate your exploration proposition to deliver sure that it's written in a consideration catching, clear, and useful strategy. Whenever required, you may likewise counsel specialists to devise the most appropriate techniques. Our composing specialists are acceptable at making numerous kinds out of papers, for instance, explore proposition. 10 techniques for composing a proposition. </p> <p>Research questions should be perplexing. Composing an examination proposition connects with various abilities. Building up your examination proposition can be completely the most troublesome piece of an exploration undertaking. Step by step instructions to create your Research Proposal. </p>

Imagery in The Road Not Taken Essay - 655 Words

In Robert Frost’s â€Å"The Road Not Taken†, Frost shows the everyday human struggle to make a choice that could change the course of one’s life. In his poem, a person has the choice to take one road or the other. One road is worn out from many people taking it, and the other is barely touched, for fewer have taken that road. Throughout the poem, the speaker learns that just because so many other people have done one thing, or walked one way, does not mean everyone has to. Sometimes you just have to go your own way. In the poem, a person is walking along a path in an autumn forest in the early hours of the morning, when he stumbles upon a fork in the road. The speaker wishes that he would be able to travel down both of them, but he has places†¦show more content†¦There are many key aspects to this poem. The speaker, or the person who is experiencing the events in the poem, is a traveler walking through the woods. There is no specific occasion, although t he poem does mention that the speaker did not have enough time to travel both roads on that one day. The setting of the poem in time is told in the line â€Å"Two roads diverged in a yellow wood,† (1), it tells us that the setting is autumn, because the leaves are changing, and have turned yellow. The setting in place is a forest, although it Frost does not specify where the forest is. In this poem, I believe the theme is that you have to jump at an opportunity when you get it, or you may never get that opportunity again. Moving on to the tone of the poem, I believe that it is wistful, and that the speaker might be looking back on his days, and realizing that he taking the other road might have made all of the difference in his life. There is very good diction in this poem, as some words express Frost’s feeling more than other’s would’ve. For example, in the line â€Å"Two roads diverged in a yellow wood,† (1), Frost really emphasizes the two roads separating from each other. In another line â€Å"In leaves no step had trodden black† (12), trodden is a more appropriate than another word such as crushed or pulverized, because it is the past form of trod, or to step in something, and gives an image of human feet stepping on the freshly fallen leaves. In the poem, many instancesShow MoreRelated Symbolism, Imagery, and Theme of The Ro ad Not Taken by Robert Frost686 Words   |  3 PagesSymbolism, Imagery, and Theme of The Road Not Taken by Robert Frost How can an author effectively convey a universal message to the broadest audience possible? Simple. The author must simply create a completely impartial narrator, devoid of sex, status, or age. The Road Not Taken is a poem told by an impartial narrator who has come to a crossroads in his/her life. The crossroads is represented by a forked path that leads through a forest. The setting is also impartial; the forest is anytimeRead More Symbols, Symbolism, Imagery, and Theme in Robert Frosts The Road Not Taken664 Words   |  3 PagesSymbolism, Imagery, and Theme in The Road Not Taken nbsp; The Road Not Taken is told by one person - there is no designation as to sex, station in life or age.nbsp; This person has come to a crossroads in their life and has two options to choose from.nbsp; The place in this poem is a fork in a path in a forest, and time is not specified though it could happen today, so it would be considered a contemporary piece.nbsp; The premise of the poem is that the subject faces and then makes a lifeRead MoreThe Road Not Taken By Robert Frost1025 Words   |  5 PagesThe Road Not Taken by Robert Frost is a deep poem. This poem is an autobiographical poem of Frost’s life. However Frost’s first intention in writing the poem was not to be taken seriously. He had written it mocking one of his fellow writing acquaintances because of indecision incidents his acquaintance had made while they would go on walks together. However, when people read the narrative much more seriously than it was intended to be. One of those people that took it seriou sly was the same acquaintanceRead MoreCritical Analysis Of Robert Frosts The Road Not Taken1257 Words   |  6 Pages Critical Analysis on â€Å"The Road Not Taken† Why is it so common for people to regret the path they have chosen in life? Robert Frost attempts to answer this question throughout the poem by using many literary devices. In other terms, the poet is alluding to a lesson in everyones life; Once a path is being determined, it is inevitable to change the choices because they are in the past. The poet uses imagery to create a visual picture in the readers head of two paths in the woods with the freedomRead MoreAnalysis Of The Road Not Taken By Robert Frost1409 Words   |  6 PagesThe analysis of â€Å"The Road Not Taken† by Robert Frost has been up for debate since the poem release in 1916. It is known to be one of the most frequently misinterpreted poems of all time, and even Robert Frost himself has said the poem is â€Å"tricky† to comprehend (The). When analyzing this poem many readers tend to focus only on the last lines of the poem and get caught in a trap of selective-interpretation. Quite a few people after rea ding Robert Frost’s poem firmly conclude that this poem is aboutRead MoreThemes Of Consonance In The Road Not Taken By Robert Frost891 Words   |  4 PagesThe Road not taken is a poem by Robert Frost was first written in 1916 and it is one of the most famous pieces of American literature. â€Å"It was published in 1978 it has also sold more than seven million copies in the United States and Canada.† (Orr). â€Å"â€Å"The Road Not Taken,† plays a unique role not simply in American literature, but in American culture —and in world culture as well. Its signature phrases have become so ubiquitous, so much a part of everything from coffee mugs to refrigerator magnetsRead MoreFigurative Language Essays1135 Words   |  5 PagesFigurative Language and Imagery ENG 340 Creative Writing Whenever you describe something by comparing it with something else, you are using figurative language. Figurative language is the use of language to describe something by comparing it to something else. It serves many linguistic purposes. It allows people to express abstract thoughts. It creates tone and communicates emotional content. The ability to use figurative language in writing can make a poem or story more enjoyable for the readerRead MoreThe Road Not Taken Analysis987 Words   |  4 PagesThe Road Not Taken Analysis The Road Not Taken is a poem written by Robert Frost. This poem is a great candidate to be one of the world s best and this analysis will unveil why it is so. The poetic devices used in the poem bring forth its deeper meaning which ultimately resonates with the reader s emotions. However not only this poem is great because of the literary experience it gives but it is also beautiful on a simple structural level. First lets look at the structural aspectRead MoreAnalysis OfThe Road Not Taken, By Robert Frost1011 Words   |  5 Pagesis â€Å"The Road Not Taken†, which exemplifies his colloquial language and establishment of a complex theme; without Frost’s use of diction and tone throughout the work, the poem would not have nearly the same impression on the reader. Most importantly, Frost’s use of diction throughout â€Å"The Road Not Taken† plays a considerable role in portraying the meaning behind the poem, which deals with life and the decisions that must be made throughout it. One of the most misunderstood poems, â€Å"The Road Not Taken†Read MoreDecision Making In Robert Frosts The Road Not Taken770 Words   |  4 Pagesâ€Å"The Road Not Taken† depicts a real life situation. Imagine a problem coming up in your life and having to choose between one solution or the other. Many might be confused and stressed about which decision to choose. No individual wants to be faced with hard situations in their life. Sometimes the solution less chosen is the best, but not always. Advice is helpful in an individual’s life because that individual gets a second opinion, rather just trying to figure out the solution on their own. Frost